Our Approach


Everything starts with you. Every company has different goals when it comes to their business and different needs when it comes to their website. We like to get to know you to understand how we can best help your company succeed. If you aren't in Chicago, no big deal, we can connect through Skype, Google Hangouts, or just have a good old-fashioned phone call.

Once we understand your business needs and vision for your site, we get right to work. We begin researching websites you're excited about, as well as your competitors', to draw inspiration and ensure you're the leader of the pack. As Pablo Picasso once said, "Good artists copy, great artists steal." It is important in the design process to first learn what else is out there, and how to improve on it.

User Experience Design

When starting to design your website, User Experience (UX) is at the forefront - we want to make sure your users have the best experience they possibly can. User Experience Design focuses on best practices and web design standards to create a website that visitors can easily navigate and understand. Every website we build uses UX Design as a strong foundation.

We trained at DESIGNATION one of the leading UX/UI Design Bootcamps located right here in Chicago. Experts in the field taught us the ins and outs of UX and UI Design and we had the opportunity to apply our knowledge by working on real business challenges. Our training coupled with our desire to push the envelope allows us to deliver best-in-class UX for your company.

User Interface Design

User Interface (UI) Design is the other half of the design process. Where UX Design focuses on the skeleton, functionality and layout of the website, UI Design focuses on the look and feel ensuring your company's brand shines through.

First we need to understand your company's style and positioning in the marketplace. Once we've got that down, we get started on designing mockups. Your opinion matters: we meet with you to review the designs and better understand what elements you like and reflect how you want your company to be presented. We make adjustments until we agree on the final look and feel of the website.

Web Development

After the design is completed and approved, it's time to code your website. What you see (and approve) is what you get: we custom code each and every page, meaning there are no limitations when to comes to making the final product match the mockups.

Our websites are built utilizing the WordPress Content Management System. This allows you to update content, images, and even add new pages without having any coding experience. Once the website is built, you give the final approval, we walk you through a step-by-step process to manage and update your brand new website. Not there yet? We're here to help until you're ready to take it on.

"I am extremely impressed with Great Ape's creativity, original design ability, and their professionalism. They have developed a website for me, made me custom t-shirts, and make amazing advertising posters for my band as well. My band has gained an infinite amount of exposure from the help of Great Ape Web Design Studio. I couldn't be happier with their services!"

- Mike Santa Maria, Client

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